Examlex
About 3 percent of the population has some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these allergies as a separate segment. To implement this segmentation strategy, restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment. This multiple product, multiple markets segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?
Behavioral Measurements
Techniques and methods used to observe, record, and assess behaviors as a way to understand and predict human actions.
Mischel's Book
Refers to texts by the psychologist Walter Mischel, who is known for his work on personality theory and cognitive-affective approaches.
Situationist
Pertaining to the theory that behavior is determined more by situations and environmental factors than by personal traits.
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