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Campbell Soup Co

question 173

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Campbell Soup Co. found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, Campbell's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. Campbell's is using ________ segmentation.


Definitions:

Sales Revenue

The total amount of money received by a company from its sales of goods or services, before any expenses are subtracted.

Premium On Bonds Payable

The amount by which the selling price of a bond exceeds its face value, representing an additional cost to the issuer over the bond’s life.

Unearned Revenue

Money received by an entity for a service or product that has yet to be provided or delivered.

Non-Interest-Bearing Note

A promissory note with no stated interest rate, implying that interest is either implied in the transaction price or nonexistent.

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