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Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is
Hannah Arendt
A political theorist known for her work on the nature of power, authority, and totalitarianism, as well as her analysis of the banality of evil.
Adolf Eichmann
A high-ranking Nazi official who played a major role in the logistics of the Holocaust, responsible for facilitating and managing the mass deportation of Jews to ghettos and extermination camps.
Fundamental Attribution Error
The tendency to overemphasize personality traits and underestimate situational factors when explaining someone else's behavior.
Cultural Differences
Variations in the practices, norms, and values among people from different societies or cultural backgrounds.
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