Magazines Such as Condé Nast Traveler, Field & Stream, Golf

question 180

Multiple Choice

Magazines such as Condé Nast Traveler, Field & Stream, Golf Digest, and Fitness focus on how people live their lives, and thus all use a ________ segmentation strategy.

• A) psychographic
• B) behavioral
• C) situational
• D) socioeconomic
• E) geographic

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Definitions:

T Value

A calculated value from a t-test used to compare the differences between means in relation to the variation in sample data.

Sample Size

The number of observations or data points collected in a study or used in a statistical analysis.

Interval Estimate

An estimate of a population parameter that provides a range of values, defined by lower and upper bounds, that is likely to contain the parameter of interest.

Z Value

A statistic indicating how many standard deviations an element is from the mean in a normal distribution.