Samsung Sells a Variety of TVs, from Simple and Small

question 175

Multiple Choice

Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences?

• A) demographic segmentation
• B) psychographic segmentation
• C) behavioral segmentation
• D) geographic segmentation
• E) socioeconomic segmentation

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Definitions:

Latency

A period of inactivity or delay before a process or response initiates following a stimulus.

Imperative

Something that is required or absolutely necessary; a principle or command that needs to be followed.

Functional Unity

The concept that all aspects of a society or system work together in an interrelated manner to ensure stability and continuity.

Robert Merton

An influential American sociologist known for developing theories on social structure, anomie, and for the concept of self-fulfilling prophecy, among other contributions to sociology.