Airlines Have Developed Frequent-Flyer Programs to Encourage Passengers to Use

question 79

Multiple Choice

Airlines have developed frequent-flyer programs to encourage passengers to use the same airline repeatedly. This marketing strategy is based on ________ segmentation.

• A) geographic
• B) behavioral
• C) psychographic
• D) demographic
• E) rate-based

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Definitions:

Loan

is a sum of money borrowed that is expected to be paid back with interest.

Sales Job

A role that involves promoting and selling products or services to customers, often requiring strong communication and persuasion skills.

Entrepreneurs

Individuals who undertake the creation, organization, and ownership of a new business venture, facing considerable risk and uncertainty but potentially gaining significant rewards.

Commercial Lending Institutions

Banks and other financial entities that provide loans to businesses for the purpose of facilitating growth and operational expenses.