As an Owner of a Wendy's Fast-Food Restaurant Located near a Large

question 94

Multiple Choice

As an owner of a Wendy's fast-food restaurant located near a large urban university, you need to analyze your customers and determine which segmentation base and its associated variables you will use to segment your target market. Which segmentation base and associated variables should you use?

• A) psychographic: VALS and personality
• B) demographic: gender and age
• C) behavioral: students and nonstudents
• D) geographic: city size and zip code
• E) transportation mode: car, bike, public transportation, and none (walking)

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Definitions:

Venereal Disease

Infections transmitted through sexual contact, also known as sexually transmitted infections (STIs).

Prepuce

The fold of skin that covers the head of the penis or clitoris.

Glans Penis

The expanded distal end of the penis, characterized by a high degree of sensitivity and the location of the urethral opening.

Spermatic Cord

A bundle of fibers and tissues including the vas deferens, blood vessels, nerves, and muscle that run from the abdomen to each testicle.