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Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 a month for its storage service. The warm, dry air where the operation is located serves as a cheap and effective airplane preservative. Which segmentation variable might Evergreen use to segment the market?
Clinical Interview
A clinical interview is a method used by therapists to gather information about a patient's psychological state, history, and symptoms for assessment and treatment planning.
Social Phobia
A chronic mental health condition characterized by an intense fear or anxiety of being judged, negatively evaluated, or rejected in social or performance situations.
Specific Phobia
A type of anxiety disorder characterized by an excessive and irrational fear of a specific object, situation, or activity.
Embarrassment
A feeling of self-consciousness, shame, or awkwardness that occurs when a person's dignity is wounded.
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