In an Apple Market-Product Grid for Its Personal Computer Line

question 178

Multiple Choice

In an Apple market-product grid for its personal computer line, the professional segment of medium/large businesses seems willing to purchase all of the items in Apple's product line. This allows Apple to enjoy cost savings due to

• A) segment differentiation.
• B) marketing synergies.
• C) product synergies.
• D) segment repositioning.
• E) product differentiation.

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Definitions:

Evolution

The way in which a range of living beings is believed to have originated and diversified from former types during the chronological history of the earth.

Evolutionary Diversification

The process by which a single ancestral species evolves into a wide variety of descendant species differing in morphology, behavior, and ecological niches.

Silurian Period

A geologic time period that occurred approximately 443.8 to 419.2 million years ago, noted for significant biological diversity and evolutionary developments.

Serial Endosymbiosis Hypothesis

A theory suggesting that eukaryotic cells evolved from prokaryotic organisms through a series of symbiotic events.