Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 171

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is

• A) consumer differentiation.
• B) psychographics.
• C) market segmentation.
• D) market delineation.
• E) aggregation marketing.

---

Definitions:

Professional Persona

The public image or identity that an individual presents in a professional context.

Modesty

The quality of being humble and not boasting about one's abilities or achievements; in presentation, it may refer to understating or not overly exaggerating one's case.

Categories Of Evidence

Various types of evidence used to support arguments or claims, including but not limited to, statistical, testimonial, anecdotal, and empirical evidence.

Professional Persona

The public image or character a professional presents, shaped by their communication, behavior, and attire, in a business environment.