Which of the Following Statements Best Illustrates Geographic Segmentation

question 152

Multiple Choice

Which of the following statements best illustrates geographic segmentation?

• A) GE builds a downsized microwave oven to hang under kitchen cabinets.
• B) Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
• C) In China, KFC sells a spicier chicken at restaurants farther from the coastal areas.
• D) A fast-food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
• E) A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

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Definitions:

Monopoly

is a market structure characterized by a single seller, selling a unique product in the market without any direct competition.

Franchise

A business model that allows one to use another's established brand and operating systems in exchange for a fee and ongoing royalties.

Cable Television

A system for delivering television programming to viewers via radio frequency signals transmitted through coaxial cables or light pulses through fiber-optic cables.

Marginal Revenue

The extra profit gained from selling one more unit of a product or service.