All of These Are Psychographic Segmentation Variables Except Which

question 87

Multiple Choice

All of these are psychographic segmentation variables except which?

• A) lifestyle
• B) needs
• C) income
• D) PRIZM
• E) personality

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Definitions:

Market

A place or arena where buyers and sellers meet to exchange goods, services, or information, often determining the prices through the forces of supply and demand.

Sellers

Individuals or entities that offer goods or services for sale.

Tax

A mandatory monetary fee or different form of charge placed on a taxpayer by a government entity to finance government operations and assorted public expenses.

Good

A material item or service that satisfies a want or need; can be economic (having monetary value) or free (like air) but is essential for transactions in the market.