Examlex
All of these are psychographic segmentation variables except which?
Assertiveness
The quality of being self-assured and confident without being aggressively demanding; a balance between passivity and aggression.
Cooperation
The act of working together towards a common purpose or benefit, often involving mutual assistance and collaboration.
Collaborating
A conflict management style that maximizes both assertiveness and cooperation.
Assertiveness
Assertiveness is the quality of being self-assured and confident without being aggressive, allowing an individual to express their thoughts and defend their rights in a respectful manner.
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