During Its Market Segmentation Process for the Nike Air Jordan

question 137

Multiple Choice

During its market segmentation process for the Nike Air Jordan 6 Retro Paris Saint-Germain basketball shoe, which sells for $225 a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of

• A) selecting target market segments to reach.
• B) forming products to be sold into groups.
• C) developing a market-product grid and estimating size of markets.
• D) taking marketing actions to reach target markets.
• E) forming prospective buyers into segments.

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Definitions:

Elisabeth Kübler-Ross

A Swiss-American psychiatrist who introduced the five stages of grief model in her book "On Death and Dying."

Active Euthanasia

The administration of a lethal treatment (usually a drug) to cause a quick and painless death.

Lethal Treatment

Interventions or actions, often in a medical context, intended to cause the death of a person, typically in cases of euthanasia or capital punishment.

Painless Death

A demise that occurs without physical suffering, often considered in the context of palliative care or euthanasia discussions.