Product Repositioning Is

question 109

Multiple Choice

Product repositioning is

• A) the place a product offering occupies in consumers' minds on important attributes.
• B) using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
• C) changing the place an offering occupies in a consumer's mind relative to competitive products.
• D) the practice of selling a firm's least successful product line and redirecting that revenue into a totally new product.
• E) the competitive advantage of one product over another.

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Definitions:

Conscious Marketing

An ethical approach to marketing that acknowledges a company's broader responsibilities and the impact of its practices on customers, society, and the planet.

Social Responsibility

The obligation of individuals, organizations, or businesses to act for the benefit of society at large.

Community

A group of people living in the same place or having a particular characteristic in common, or a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

Marketing Ethics

Principles and standards that define acceptable conduct in the marketing of goods and services.