Movie Studios Use Tracking Studies in Which Prospective Moviegoers Are

question 134

Multiple Choice

Movie studios use tracking studies in which prospective moviegoers are asked questions about an upcoming film release to help them forecast sales. This is an example of

• A) movie advertising.
• B) marketing research.
• C) tactical support.
• D) cross-movie research.
• E) movie audits.

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Definitions:

Vocational Fit

Determining which profession fits your personality.

Personality Characteristics

Enduring traits and qualities that define an individual's behavior, attitudes, and emotional responses.

Vocation

A person's employment or main occupation, especially regarded as particularly worthy and requiring great dedication.

Career Path

A progression or series of jobs and roles that a person undertakes throughout their working life.