Figure 8-2 -Figure 8-2 Above Shows That Secondary Data May Be Divided

question 229

Multiple Choice

Figure 8-2
-Figure 8-2 above shows that secondary data may be divided into two related parts. If Box A represents marketing input and outcome data (budgets, call reports, customer communications, etc.) , which type of data is A?

• A) questionnaire data
• B) mined data
• C) internal secondary data
• D) external secondary data
• E) observational data

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