Nielsen Collects National TV Ratings by Using a "People Meter

question 144

Multiple Choice

Nielsen collects national TV ratings by using a "people meter." This is a box that is attached to televisions, DVRs, cable boxes, and satellite dishes in about 30,000 households across the country; has a remote control that is used to indicate when a viewer begins and finishes watching a TV program; and stores and then transmits the viewing information to Nielsen each night. The information Nielsen is collecting is referred to as

• A) internal secondary data.
• B) interactive industry data.
• C) sensitivity data.
• D) external secondary data.
• E) observational data.

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Definitions:

Population

A group of individuals, often humans, living in a specific area or belonging to a specific category, such as an age group or ethnic group, that is studied in demographics, sociology, and various branches of biology.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Prejudice

A preconceived opinion or judgment towards people, groups, or subjects, usually negative, formed without sufficient knowledge, thought, or reason.

Oppression

The systematic and unjust treatment or control of individuals or groups, often resulting in restricted freedom and inequality.