The Nielsen Television Index Ranking Reports the Rating of Each

question 119

Multiple Choice

The Nielsen Television Index Ranking reports the rating of each TV program. With 119 million TV households in the United States, a single rating point

• A) is not a good measurement of television viewership.
• B) equals one point on a 10-point scale.
• C) has limited impact on advertising rates for marketers.
• D) equals 1 percent, or 1,190,000 TV households.
• E) suggests that a show has very few viewers.

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