A Disadvantage of the Mall Intercept Interview Method Is

question 6

Multiple Choice

A disadvantage of the mall intercept interview method is

• A) the difficulty in finding qualified interviewers to work at relatively low salaries.
• B) the lack of reliability due to changes in customer traffic during holidays.
• C) the ill will it creates with shoppers who are in a hurry or looking for a relaxing mall experience.
• D) the people selected may not be representative of the target market.
• E) the people only participate to receive something in return, so their answers are often biased.

---

Definitions:

General Journal

A primary accounting record used to record all types of transactions before they are posted to specific accounts in the general ledger.

General Journal

A primary accounting record used to record all types of accounting transactions before they are posted to individual accounts in the general ledger.

Legal Fees Revenue

Income earned by businesses or individuals through providing legal services.

General Journal

A fundamental accounting ledger where financial transactions are initially recorded before being transferred to specific accounts in the ledger.