Frito-Lay Substituted ________ for Its Usual Focus Groups to Allow

question 262

Multiple Choice

Frito-Lay substituted ________ for its usual focus groups to allow consumers to weigh in on which new flavors of Lay's potato chips would be introduced.

• A) telephone interviews
• B) social media
• C) a panel
• D) virtual focus groups
• E) experiments

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Definitions:

Investment Property

Real estate property that is purchased with the intention of earning a return on investment through rental income, the future resale of the property, or both.

Stocks

Shares of ownership in a corporation, representing a claim on part of the corporation's assets and earnings.

Commodity Contracts

Commodity contracts are legally binding agreements for the purchase or sale of physical goods or raw materials at a predetermined price and future date.

Buyer

A buyer is a person or entity that purchases goods or services from a seller in exchange for money or other consideration.