A Test Market for a New Kellogg's Cereal Is an Example

question 109

Multiple Choice

A test market for a new Kellogg's cereal is an example of

• A) hypothesis generation.
• B) an experiment.
• C) secondary data.
• D) virtual modeling.
• E) probability sampling.

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Definitions:

Changing Criterion Design

An experimental design in which the effect of the intervention is demonstrated by how well the behavior matches a criterion that is systematically altered.

Reversal Design

A research design often used in behavior analysis, where a behavior is measured before and after an intervention, and then the intervention is withdrawn to see if behavior returns to baseline levels.

Changing Criterion Design

An experimental design in which the intervention's effectiveness is demonstrated by gradually altering the criterion for reinforcement to shape a target behavior.

Performance Level

The degree or standard of proficiency or achievement demonstrated by an individual or group in tasks or activities.