Marketing Information Consists of Secondary and Primary Data

question 39

Essay

Marketing information consists of secondary and primary data. Define each of these types of marketing information. Give examples for secondary and primary data.

---

Definitions:

Criminal Subcultures

Groups within society that hold values or norms that deviate from the mainstream and engage in criminal or deviant behaviors.

Rationalizations

The process of explaining an individual’s actions or decisions with seemingly logical reasons, even if these are not the true motivations.

Conformists

Individuals who follow the rules and norms of their society or group, often to fit in or gain approval.

White-Collar Crimes

Offenses committed by individuals, typically in a professional context, involving fraud, embezzlement, or other forms of dishonest or illegal business practices.