The Principal Ways to Collect New or Primary Data for a Marketing

question 265

Essay

The principal ways to collect new or primary data for a marketing study are by watching people and by asking them questions. Give two examples of each method.

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Definitions:

Organisms

Living beings that can act or function independently, ranging from microscopic entities to complex animals and humans.

Flavor Aversion

The learned avoidance of a particular flavor or food due to a negative experience, such as illness, associated with that specific taste.

Long-Delay Learning

The association of a flavor with an illness or positive nutritional consequences that occurred even several hours after the flavor was consumed.

Species-Specific Defense

The predetermined, instinctive behaviors exhibited by animals of a particular species when threatened, reflecting survival mechanisms evolved over time.