Movie Studios Use Tracking Studies in Which Prospective Moviegoers Are

question 134

Multiple Choice

Movie studios use tracking studies in which prospective moviegoers are asked questions about an upcoming film release to help them forecast sales. This is an example of

• A) movie advertising.
• B) marketing research.
• C) tactical support.
• D) cross-movie research.
• E) movie audits.

---

Definitions:

Revenue Received

The actual income that a company or organization receives during a specific period, typically from sales of goods or services.

Operational Performance

Evaluation of an organization's effectiveness in producing its goods or services, considering efficiency and productivity.

EBIT

EBIT, an indicator of corporate earnings, captures the profit of a company by including all costs except for those related to interest and taxes.

Income Taxes

Taxes imposed by the government on income generated by businesses and individuals within their jurisdiction.