By ________, IKEA Noticed That Customers Often Stopped Shopping When

question 160

Multiple Choice

By ________, IKEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores.

• A) using survey data
• B) employing mystery shoppers
• C) using neuromarketing
• D) interviewing employees
• E) watching consumers in person

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Definitions:

Partly Conscious

A state where an individual has limited awareness of themselves and their surroundings, not fully alert or aware.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, the superego, and reality.

Perceptions

The process of organizing, interpreting, and giving meaning to sensory information.

Erogenous Zones

Areas of the body that are particularly sensitive to stimulation, leading to sexual arousal.