Which of the Following Statements Concerning Ethnographic Research Is Most

question 132

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A) Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
• B) Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C) Ethnographic research relies on physiological responses such as heart rate, breathing rate, and stress levels to obtain objective data.
• D) Ethnographic research uses trained researchers to discover subtle behavioral and emotional reactions as consumers encounter products in their "natural use environment."
• E) Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

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Definitions:

Aggressiveness

A behavior characterized by hostility or violence, oftentimes with the intention to dominate or intimidate.

Subcultures of Violence

Groups within a larger society that hold values and norms endorsing the use of violence as a means to resolve disputes or achieve status.

Inner-City Gang-Related

Refers to phenomena, activities, or issues specifically connected to street gangs within urban (inner-city) areas, often involving crime, violence, and community impact.

Hostile Attribution Bias

The tendency to attribute hostile intent to others’ actions, even when others’ intentions are innocent.