Questionnaire Data Are

question 275

Multiple Choice

Questionnaire data are

• A) the facts and figures obtained by observing people's attitudes, awareness, intentions, and behaviors.
• B) the facts and figures obtained by analyzing people's brain waves as consumers complete surveys about their geodemographics, ethnographics, and behaviors.
• C) psychographic data obtained by asking people unbiased questions about their age, occupation, and income.
• D) the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors.
• E) any type of information about a consumer obtained through nontechnological methods.

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Definitions:

Calculate

To determine the amount or number of something mathematically.

Simple Interest Rate

A method of calculating interest where the rate is applied only to the principal amount, without compounding.

Invested

Assets or capital put into an endeavor or investment with the expectation of generating a profit.

Days

Units of time measuring 24 hours, constituting the most basic building block of calendars.