Mall Intercept Interviews Refer to

question 122

Multiple Choice

Mall intercept interviews refer to

• A) impersonal data collection methods in strip shopping malls.
• B) telephone interviews with consumers about their shopping center habits.
• C) scientifically selected individuals from the local community who agree to participate in a research study and are directed to meet at a specific shopping center for the interviews.
• D) focus groups located in major shopping centers.
• E) personal interviews of consumers visiting shopping centers.

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Definitions:

Elasticity

A gauge of the reaction in the amount of a product desired when its price varies.

Relatively Elastic

Describes a situation where the quantity demanded of a good or service greatly changes in response to changes in its price.

Quantity Demanded

The total amount of a good or service that consumers are willing to purchase at a given price level in a given period.

Coefficient

A numerical value that multiplies a variable in an equation, serving as a measure of some property or characteristic.