Frito-Lay Substituted ________ for Its Usual Focus Groups to Allow

question 262

Multiple Choice

Frito-Lay substituted ________ for its usual focus groups to allow consumers to weigh in on which new flavors of Lay's potato chips would be introduced.

• A) telephone interviews
• B) social media
• C) a panel
• D) virtual focus groups
• E) experiments

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Definitions:

Kohlberg

A reference to Lawrence Kohlberg, who is known for his theory on the stages of moral development.

Levels

Refers to different stages, degrees, or magnitudes in a hierarchy or scale, often used to describe variations in intensity or progression.

Postconventional Morality

The highest stage in Kohlberg's model of moral development, where individuals' moral reasoning is based on abstract principles and the value of justice.

Violate Government Laws

Acting in a way that goes against the statutes and regulations established by governmental bodies.