Evaluating the Results of a Marketing Decision Involves

question 52

Multiple Choice

Evaluating the results of a marketing decision involves

• A) asking prospective customers if they are likely to buy the product during a specified future time period.
• B) requesting the firm's salespeople to estimate sales during a coming period.
• C) collecting data from marketing experts about changes in the environment.
• D) collecting projections from all regional sales managers and making projections based on a region-to-region basis.
• E) monitoring the marketplace to determine if action is necessary in the future.

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Definitions:

Private Sector

The part of an economy that is owned and operated by private individuals and businesses, as opposed to the government.

Public Sector

The part of the economy that is controlled by the government, including various public services and enterprises.

Majority Voting

A process of making decisions in which the choice that secures a majority of the votes over 50% is selected.