The Two Aspects of the Process for Evaluating the Results

question 210

Multiple Choice

The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and

• A) evaluating the sales results.
• B) conducting a SWOT analysis.
• C) evaluating the decision process used.
• D) beginning a new environmental scan.
• E) reallocating resources to become more efficient and effective.

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Definitions:

Data Analysis

The process of examining, cleaning, transforming, and modeling data to discover useful information, inform conclusions, and support decision-making.

Research Responses

The outcomes or findings generated from conducting research activities, often used to inform decisions or strategies.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.

Individualized Marketing

Adjusting the marketing mix of a business to treat individual persons as separate target markets.