A Global Marketing Strategy Refers to

question 59

Multiple Choice

A global marketing strategy refers to

• A) the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.
• B) the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources toward customer education.
• C) the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
• D) the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses.
• E) the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation.