Semiotics Is

question 89

Multiple Choice

Semiotics is

• A) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
• B) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
• C) a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
• D) a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
• E) the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.

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Definitions:

Utility Function

A mathematical representation of how consumers rank different bundles of goods based on the level of satisfaction (utility) obtained from them.

Price

The quantity of money presumed, demanded, or presented in exchange for a product.

Income

The total earnings obtained by an individual or entity from various sources, including work, investments, and transfers, over a specific period.

Budget Line

A visual schematic of all possible pairings of two items that are purchasable with a predetermined budget at stable prices.