Examlex
When a U.S. airplane manufacturer sells its airplanes to a company in Germany without using intermediaries, it is referred to as
Geocentric
An approach in international business where company strategies are applied globally without adjusting for local conditions, viewing the world as a potential market.
International Operations
Business activities and engagements that a company conducts beyond its domestic borders, involving trade, manufacturing, or services in foreign countries.
Regiocentric
An approach in international business that involves focusing on and tailoring strategies to specific geographic regions rather than individual countries or the global market.
Ethnocentric
Characterized by or based on the attitude that one's own group is superior to others in culture or nationality.
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