Stanley Black & Decker Developed the Snake Light Flexible Flashlight

question 25

Multiple Choice

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) product invention
• E) product integration

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Definitions:

Payback Period

The length of time it takes to recover the cost of an investment.

Net Present Value

A method used to evaluate the profitability of an investment or project, calculated by discounting future cash flows to their present value.

Rate of Return

The increase or decrease in value of an investment during a set timeframe, shown as a percent of the investment's original price.

Accelerated Depreciation

A method of depreciation in which an asset loses value faster in the initial years of its useful life, with decreased amounts in later years.