Define Licensing, Cite Its Advantages and Disadvantages, and Explain What

question 200

Essay

Define licensing, cite its advantages and disadvantages, and explain what franchising is.

---

Definitions:

Cost Of Goods Sold

The direct costs attributable to the production of the goods sold in a company.

Indefinite Life

Refers to assets that do not have a foreseeable end to their useful life, often applicable to intangible assets like trademarks.

Intangible Asset

An asset that lacks physical substance and is not financial in nature, such as patents, trademarks, and copyrights.

Goodwill

An intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets, representing non-physical assets like brand reputation and customer loyalty.