Mars, America's Second-Largest Candy Company, Began Doing Business in Russia

question 27

Multiple Choice

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top-selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

• A) an international firm
• B) a multidomestic firm
• C) a transnational firm
• D) a conglomerate firm
• E) a multinational firm

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Definitions:

Brightness Constancy

The tendency to perceive an object as being just as bright even though lighting conditions change its intensity.

Luminous

Emitting or reflecting light, brightly shining, often used to describe objects that can glow in the dark.

Law of Continuity

A principle in Gestalt psychology stating that elements that appear to follow in the same pathway tend to be grouped together perceptually.

Unity

The state of being united or joined as a whole, often used to describe a sense of harmony and togetherness among group members.