If You Were Responsible for Marketing Communications at a Company

question 62

Multiple Choice

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ________, whereby you have someone translate your literature from American English into French, and then have someone else in France translate the French into American English.

• A) back talk
• B) back translation
• C) double talk
• D) double entendre
• E) double indemnity

---

Definitions:

Social Costs

The total cost to society, including both private costs borne by individuals and external costs affecting others not directly involved in a transaction.

Circular Flow Model

An economic model depicting how money moves through an economy between producers and consumers, illustrating the interconnectedness of different sectors.

Capital Goods

Long-term assets used by businesses to produce goods and services, such as buildings, machinery, and equipment.

Pierre-Joseph Proudhon

A French socialist philosopher and politician, best known for his declaration that "property is theft" in the context of his critique of the social injustices of his time.