Examlex
Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?
Premium Price
A price that is higher than the regular or standard price, often associated with goods of higher quality or insurance costs.
Forward Rate
is a financial term referring to a predetermined interest rate or currency exchange rate agreed upon for a transaction that will occur at a future date.
Discount
A reduction from the usual cost of something or the process of determining the present value of future cash flows.
Political Risk
In international business, the chance that the value of a firm’s investment in a foreign country will be reduced by political actions of either the foreign government or terrorists.
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