Figure 7-5 -Global Companies Have Five Strategies for Matching Products and Their

question 183

Multiple Choice

Figure 7-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box C refers to which type of strategy?

• A) product extension strategy
• B) product adaptation strategy
• C) dual adaptation strategy
• D) product invention strategy
• E) communication adaptation strategy

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Definitions:

Karl Marx

A 19th-century philosopher, economist, and political theorist known for his critical theories about capitalism and his advocacy for socialism and communism.

Protestant Ethic

A concept that emphasizes hard work, discipline, and frugality as a result of one's faith, particularly within Protestantism, which has been linked to the development of capitalism.

Max Weber

A German sociologist, economist, and political scientist known for his theories on bureaucracy, social stratification, and the sociology of religion, contributing significantly to the development of social science.