Channels of Distribution in Global Marketing Are Often Long and Complex

question 241

Multiple Choice

Channels of distribution in global marketing are often long and complex. The availability and quality of retailers and wholesalers as well as transportation, communication, and warehousing facilities are often determined by

• A) the seller and the exporter.
• B) a country's stage of economic development.
• C) the seller's international marketing headquarters and the channels between nations.
• D) channels between nations and the channels within the foreign nation.
• E) channels within the foreign nation and the foreign retailer.

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Definitions:

Interest

The cost of borrowing money or the payment received for lending money, typically expressed as a percentage of the principal amount.

Awareness

The level of consumer recognition and knowledge of a product, brand, or issue.

Informing

The act of providing essential information or knowledge about products, services, or processes to consumers or stakeholders, typically to guide decision-making.

Hierarchy of Effects

A model in marketing that outlines the sequential steps customers go through in the process of purchasing a product, from awareness to action.