Which of the Following Statements About Marketing Mix Characteristics in Organizational

question 53

Multiple Choice

Which of the following statements about marketing mix characteristics in organizational buying behavior is most accurate?

• A) Few large transactions are made over the Internet.
• B) The actual buyer retains all of the influence in the buying decision.
• C) Advertising is very simplistic in nature.
• D) Direct selling to organizational buyers is the rule.
• E) Only finished goods need a developed marketing mix; resellers need worry just about the transaction.

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Definitions:

Infant Mortality

The death of a child under the age of one year, measured as the number of deaths per 1,000 live births in a given year or region.

Inches

a unit of length in the Imperial and U.S. customary measurement systems, equivalent to 1/12 of a foot.

Second Birthday

The celebration of the second anniversary of a person's birth.

Malnutrition

A condition resulting from an inadequate or unbalanced intake of nutrients, leading to various health issues.