Cassidy Is Part of the Buying Center for a Large

question 112

Multiple Choice

Cassidy is part of the buying center for a large manufacturer. Her field of expertise is logistics, and she is responsible for choosing transportation providers for the company. A sales representative for Yellow Roadway, a successful trucking firm, regularly buys Cassidy's assistant lunch. The representative does this because he views the assistant as a(n) ________ and wants to be sure that information about his company reaches Cassidy.

• A) gatekeeper
• B) decider
• C) influencer
• D) obstructionist
• E) power broker

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Definitions:

Break-Even Point

The financial point at which total costs equal total revenue, meaning there is no profit or loss.

JIT Inventory

Just-In-Time inventory is a management strategy that aligns raw-material orders from suppliers directly with production schedules to reduce storage costs.

Fixed Cost Margin

The portion of a company's revenue left over after covering its fixed costs, reflecting the operational efficiency and pricing strategy.

Contribution Per Unit

The amount of money left from the sale of one unit after deducting the variable costs associated with the product's production and sale.