Figure 6-4 -Figure 6-4 Above Shows the Three Buy Classes Encountered by Encountered

question 63

Multiple Choice

Figure 6-4
-Figure 6-4 above shows the three buy classes encountered by organizational buyers. Column A is referred to as a

• A) modified rebuy.
• B) straight rebuy.
• C) new buy.
• D) standard reorder.
• E) class buy.

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Definitions:

Predicting Happiness

The process of forecasting one's future emotional state of well-being and satisfaction based on certain variables or conditions.

Miserable

Feeling extremely unhappy or uncomfortable.

Set Point

The genetically influenced weight range for an individual; it is maintained by biological mechanisms that regulate food intake, fat reserves, and metabolism.

Genetically Influenced

Traits or characteristics that are shaped in part by an individual's genetic makeup.