1-800 Contacts Is Based in Draper, Utah, and Sells Contact

question 183

Multiple Choice

1-800 Contacts is based in Draper, Utah, and sells contact lenses manufactured by other well-known companies, including Johnson & Johnson Vision Care, Ciba Vision, Bausch & Lomb, and CooperVision. It would most likely be classified as

• A) an industrial service provider.
• B) a health care provider.
• C) a reseller.
• D) an industrial firm.
• E) a government agency.

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Definitions:

Brand Awareness

The level of consumer awareness and understanding regarding the features or brand identity of a certain product or service offering.

Tangible Assets

Physical assets that have shape and form, such as machinery, buildings, and land, which are owned by a business.

Intangible Assets

Non-physical assets of a business that have value, such as patents, trademarks, goodwill, and brand recognition.

Durable Goods

Products that are intended to last for a considerable length of time (over three years), such as appliances, vehicles, and furniture.