Which of the Following Statements About Marketing Mix Characteristics in Organizational

question 53

Multiple Choice

Which of the following statements about marketing mix characteristics in organizational buying behavior is most accurate?

• A) Few large transactions are made over the Internet.
• B) The actual buyer retains all of the influence in the buying decision.
• C) Advertising is very simplistic in nature.
• D) Direct selling to organizational buyers is the rule.
• E) Only finished goods need a developed marketing mix; resellers need worry just about the transaction.

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Definitions:

Leader's Power

The capacity of a leader to influence the behavior of others, obtain compliance, and achieve organizational goals.

Influencing Employees

The process of guiding or motivating employees to achieve organizational goals or adopt specific behaviors.

Scope

The extent of the area or subject matter that something deals with or to which it is relevant.

Leadership Style

The manner and approach of providing direction, implementing plans, and motivating people, varying from authoritative to participative or delegative.