The Primary Organizational Buying Objective for Business Firms Is to

question 10

Multiple Choice

The primary organizational buying objective for business firms is to

• A) create an atmosphere of inclusiveness.
• B) help smaller companies stay in business.
• C) increase the efficiency of its buyers.
• D) help the firm increase profitability.
• E) turn inventory.

Understand the permanence of learned behavior changes resulting from practice or experience.

Recognize the difference between reinforcement and reward and their implications in reinforcement theory.

Understand the applications of classical conditioning in marketing and organizational branding.

Understand the fundamental principles of reinforcement in behavior modification.