Examlex
Large multistore chain retailers such as 7-Eleven convenience stores, Safeway, and Target use a highly formalized buying center that is referred to as a
Independent Variable
A variable that is manipulated or changed by the researcher to observe its effect on the dependent variable.
Curvilinear Relationship
A type of relationship between two variables where the change in the outcome variable does not happen in a straight-line manner with changes in the predictor variable.
Factorial Designs
Experimental setups that allow researchers to examine the effects of two or more independent variables on a dependent variable simultaneously.
Independent Variable
The variable that is manipulated in an experiment to see its effect on a dependent variable.
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