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A computer company salesperson invites the IT managers of its top 10 customers (in terms of dollar sales) to view a demonstration of the firm's new product line, so the salesperson can obtain their opinions regarding various options and configurations that could be offered. These IT managers are most likely to be the ________ of their organizations' buying centers.
Electroencephalograph (EEG)
A diagnostic tool that records electrical activity in the brain using small, metal discs attached to the scalp.
Transcranial Magnetic Stimulation
is a noninvasive procedure that uses magnetic fields to stimulate nerve cells in the brain to improve symptoms of depression and other conditions.
Magnetic Resonance Imaging
A diagnostic imaging technique that uses a powerful magnetic field and radio waves to generate detailed images of the organs and tissues within the body.
Computerized Tomography
A diagnostic imaging technique that uses computer-processed combinations of many X-ray measurements taken from different angles to produce tomographic images.
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