People Who Control the Flow of Information in the Buying

question 97

Multiple Choice

People who control the flow of information in the buying center, such as technical experts and secretaries, can keep salespeople and information from reaching others in the buying center and are referred to as

• A) deciders.
• B) obstructionists.
• C) gatekeepers.
• D) filters.
• E) influencers.

---

Definitions:

Personally Liable

The state of being legally responsible for a debt or obligation in a personal capacity, not as a corporation or other entity.

Corporate Shares

Units of ownership in a corporation, representing a portion of the corporation's capital.

Approval Of Stockholders

The formal consent given by shareholders, typically through voting, to authorize corporate actions or decisions.

Corporate Income

Income earned by a corporation through its business activities, subject to corporate income tax.